"I ended the day with five orders, and wondered where I was going to start from if WhatsApp stayed down, because that is where all my customers are.” But when I couldn't access it, I began to worry because I had just put up the new items I got on my status and sent a few to my customers," Ibukunle says. "I just started my brand, and I use WhatsApp for Business because it is easy. ![]() But on October 5, when WhatsApp was down globally (alongside other Facebook platforms) for eight hours, her business took a big hit. She uses WhatsApp to advertise her products and process orders from customers, typically receiving 20 orders per day. Tomiwa Ibukunle, a 21-year-old entrepreneur in Lagos, Nigeria, started her clothing and accessories business two months ago.
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